CustomerIK is sponsoring Second year
Grow with Braze Dubai
An afternoon with... The people running the region’s best known customer engagement programmes.
If you run a Braze programme, or you are deciding whether to, this is the room where you find out how.
Braze has put marketing and growth leaders from the best known consumer brands in MENA on stage on 07 Oct 2026, to talk about how their programmes are built.
Date
07 Oct 2026
From 15:00 GST
Venue
Al Habtoor Grand Resort
Autograph Collection, Dubai
Our session
CxO panel
17:45 to 18:10 GST
Access
Registration required
On Braze's event page
This is what we were saying a year ago
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Committed to going “beyond implementation” and building “innovative products and solutions around Braze”.
Mitra Dec 2025
2months laterFeb 2026
Abridge ships. An integration suite built for one job, moving Salesforce data into Braze without a bespoke project every time.
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“If 2024 was about centralising data into a warehouse, 2025 was about democratising it.”
Shekhar Dec 2025
5months later2026
We built a conversational analytics agent that reads the warehouse and Braze together. A marketer asks a question in plain language and gets the answer, without writing SQL or joining an analyst’s queue. In use on live accounts.
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“Your biggest threat in 2026 isn’t a competitor, it’s non-compliance.”
Shekhar Dec 2025
7months later2026
We built the integration layer that carries legacy systems into Braze: hashing, audit logging, retries, and a data minimisation approach mapped against PDPL and GDPR. Proven in production on a migration for a group we work with, and written for the people who have to sign it off.
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On Braze’s zero-copy release: “we specialise in configuring the Braze Data Platform and these new Zero-copy features”.
Shekhar Oct 2025
8months laterJun 2026
Official Databricks partner, which means the warehouse side of that architecture is now something we build rather than something we recommend.
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One year later · 07 Oct 2026
A year ago we were talking about these things. They’re built now, and we’ve learnt a lot running them.
We’d love to speak with you about all this and more. Mitra is on the CxO panel. Shekhar and Mayank are at the booth.
What you get out of attending
A read on where you stand.
Nobody publishes what their engagement programme really does. For one afternoon, the people who built them get into the details.
Answers from operators.
The brands on stage are talking about their own work, including the parts that were the most challenging.
A room worth getting to.
Marketing, product and technology decision makers from across the region, in one place, for four hours.
On stage
A Conversation with CxOs: Winning in the Age of Customer Expectations, Earning Trust and Building Loyalty
Mitra is co-founder and CEO of CustomerIK. He works on the data foundations, the integrations and the governance that decide whether a personalisation strategy is possible at all.
He gave the keynote at Grow with Braze Dubai in October 2025, and was on the Singapore panel in May on how brands earn trust in an AI-driven market. Much of that work now happens with security and data protection teams alongside marketing, on what a business can actually do with the customer data it already holds.
How the afternoon runs
- Opens 15:00 Registration
- Then Keynote and customer sessions
- Midway Networking break
- 17:45 CxO panel
- After Sessions and awards
- Close Dinner
Come find us, let's talk about…
CustomerIK works on the layer underneath these programmes: the customer data, the integrations and the operations that decide what works for your setup.
Evaluating Braze
What the first year involves in practice, and where teams underestimate the work.
Already running Braze
Whether a programme that has plateaued needs better campaigns or better inputs. Mayank leads our Braze practice, so bring him the question nobody has answered yet.
Running the data behind it
What the marketing team keeps asking for, and why it is harder to give them than it sounds.
Or anything else
Shekhar S and Mayank Khanna will be at our booth through the afternoon, so come and talk to us whenever it suits you.
Any questions?
Thank you. We have your question and will come back to you.
Registering for the event is separate, and happens on Braze's own page.